• Large-scale flame embroidery runs from the back waistband down to the hem on both legs - the kind of detail that does the talking without needing anything else going on.
• Relaxed fit through the seat and thigh with a wide, straight leg that hangs low and sits cleanly on top of the trainer.
• 100% cotton denim that starts structured and stiff, then softens and moulds to your shape the more you wear it - breathable enough to have on all day without discomfort.
• Washed finish gives the denim a worn-in, lived-with look that sits well against the raised texture of the embroidery.
• Five-pocket construction keeps the front clean while the back is where all the visual weight sits.

These jeans work hardest when the rest of the outfit steps back. A plain white oversized tee - exactly as the model wears them - lets the back embroidery take over, which is the right call. The wide leg has enough body to stack slightly over a low-profile trainer like a canvas high-top, and that extra length at the hem adds to the overall slouched, relaxed proportion. For a slightly sharper take, swap the tee for a fitted long-sleeve and layer an open overshirt on top - the embroidery still reads through the open back when you're moving. These are built for casual outings, whether that's linking up with mates, a weekend market, or a low-key night out where the dress code is strictly your own. The relaxed cut means they move with you rather than against you, and the longer you wear them in, the better the denim sits.